Sassafras Software was founded in 1989 by a Dartmouth College math professor and a top graduate student. Born out of an urgent need to manage a limited number of Mathematica licenses, selling a product was never the goal; solving a genuine ITAM challenge was. More than 30 years later, our mission remains the same: help IT admins save time and money with IT Asset Management solutions that solve real problems, without creating more. That last part is key. What good is a solution if it creates more problems than it solves? Are you really saving money if the “money saver” is just another money pit?
That’s not what we’re about. Sassafras helps manage IT Asset inventory through lifecycle management, purchase tracking, usage monitoring, and flexible reporting. That’s it. We accomplish this mission by delivering reliable, lightweight tools and services with first-class training, startup assistance, and technical support. Our ITAM solution has become a critical component for license compliance and software cost reduction efforts in some of the largest corporate, educational, and government enterprises worldwide.
Denis thrives on solving puzzles, whether theoretical or practical. From abstract math and logic theorems, to designing custom equipment to move a piano, to technical solutions for license management, Denis will rise to meet a challenge. Besides designing software, he regularly applies his curiosity and skills to woodworking and musical projects.
Co-Founder & Codemonkey
Head codemonkey at Sassafras, Mark has never met a problem he didn’t want to solve. Whether stumping the experts at WWDC, implementing new features in a day, or hiking the GR20 in Corsica, he tackles the challenge head first and moves on to the next.
When he’s not on the racetrack, you can usually find Julian neck deep in a complex engineering puzzle. As the company President, he also manages strategy, approves budgets, and sometimes writes blog posts. He’s also fond of cigars and crosswords.
Director of Sales
Motivated by the desire to help solve problems, Marisa has sold everything from kitchen knives to our competitors’ software, in those rare instances where ours just isn’t the right fit. Greatest professional accomplishment? She was awarded a patent by the United States Patent Office for a device… that you should ask her about!
Client Relations Manager
An industry veteran for close to three decades, Mike worked for Tally Systems, Novell and ITAM Services before joining Sassafras in 2008. As Client Relations Manager, he’s dedicated to helping users gain maximum value from their Sassafras investment. In his spare time, Mike enjoys hiking, keeping up with current affairs and blogging about music and comedy.
Tech Support Lead
Having tested and supported KeyServer since as far back as version 3.2, Michael has been working with some long-term customers for decades now, but is always happy to help anyone (Old Hands, New or Recent customers, or Prospects) understand and get the most out of our software. He also handles any questions related to bees or goats.
Training & Implementations
Training and implementation specialist by day, user experience designer by night, Jason helps users learn the ropes of Sassafras, while mining their difficulties for ways to improve the product. As his father once told him: “Join me, and I will complete your training. With our combined strength, we can end this destructive conflict and bring order to the galaxy!”
IT Solutions Engineer
With a history in desktop support, systems administration, diverse software solutions, and creative problem solving, Yadin joined Sassafras after 15 years as a customer. His impact on the support team has been exceeded only by the exponential increase in bad puns and office plant life expectancy since his arrival.
Customer Service Specialist
Highly organized and always happy to help, Nicole is a New Hampshire native, Plymouth State University graduate, and an awesome Customer Service Specialist. If she’s not managing billing inquiries or replying to customer emails, she’s probably teaching pilates or hiking in the mountains.
Quinn graduated from Skidmore College in 2019 with a BA in Philosophy. He has been doing data research at Sassafras since May 2019. He enjoys hiking, gaming, and visiting breweries NH and VT.
During his years in EdTech and Network Automation, Ken saw firsthand the transformative power and positive impact technology can have. He’s excited to make that happen with Sassafras across the ITAM universe. When he gazes into the mirror each morning, Ken sees a sales guy, creative idiot, and cyber hobo.
Awards and Standards
Best Asset Management Solution
Sassafras Software has been recognized by the world’s leading IT Asset Management associations with the highest levels of professional recognition in the IT Asset Management industry.
Sassafras has been instrumental in driving the development of software licensing standards for two decades. We contributed significantly to the development of ISO/IEC 19770-2 and -3 international standards for software identification and license entitlements, and leverage these standards in our products.
#1 in Customer Service
For five years, the ITAM Review provided a public forum for peer reviews of ITAM tools and services. We held the top rating for an ITAM tool for the duration of this website's existence - a much more meaningful achievement than industry overviews provided by pay-to-play analysts.
As a leader in software license entitlement technology, Sassafras Software is an active participant in many industry forums that promote the dialog between SAM administrators, compliance officers, software publishers, licensing service providers, and industry associations. Sassafras has presented software licensing issues by invitation for discussion at numerous industry and educational forums such as:
ISO/IEC SAM Standards Working Groups
International Association of IT Asset Managers (IAITAM)
Software & Information Industry Association (SIIA)
EDUCAUSE (and ITSPSM group)
Northeast Regional Computing Program (NERCOMP)
Special Interest Group on University and College Computing Services (SIGGUCCS)
Let's get in touch
Give us a call or drop by anytime, we endeavour to answer all enquiries within 24 hours on business days.